The first question every clinic owner asks is: “How much will marketing cost me?” The honest answer: it depends on what you want to achieve. But there is a clear way to calculate the cost and know whether it’s worth it, and that’s what we explain here.
The cost has two parts. Don’t mix them up
- Agency or team fees: for strategy, content, design, campaign management and reporting.
- Ad budget: the money that goes directly to Google, Meta, Snapchat or TikTok, paid from your own account.
If someone offers you one “all-inclusive” price, ask them: how much of it actually goes to ads?
What raises or lowers the cost?
- Specialty: fields like cosmetic and dental are highly competitive, so the cost per click is higher.
- City and area: advertising in Riyadh’s busiest neighborhoods is different from smaller cities.
- Number of platforms: one focused platform is cheaper and clearer than five platforms at half effort.
- Content volume: how many posts and reels a month, and whether there is filming at the clinic.
- Where your accounts stand today: a clinic with a website and Google Maps reviews starts faster than one starting from zero.
A practical example from our packages
To make it concrete, these are our monthly fees (excluding the ad budget):
- Presence — SAR 7,500: for a clinic that wants an organized presence and regular content.
- Bookings — SAR 12,500: content + ads management + follow-up on messages and bookings.
- Leadership — SAR 19,500: for centers with several specialties or branches that want a stronger presence.
Full details are on the packages page.
How much should I set for ads?
Start with a budget you can sustain for at least 3 months rather than a big budget for one month. The first month is for testing and collecting data; the second and third are for optimizing. Many clinics stop after two weeks and decide “ads don’t work,” when the campaign simply didn’t get its time.
How do you know marketing is worth it?
Measure it in bookings, not likes:
- How much did the whole month cost you (fees + ads)?
- How many bookings came from marketing? (from WhatsApp messages and calls)
- What is the average value of a patient to your clinic, including repeat visits?
If the value of bookings is higher than the cost, marketing is working. If it’s lower, the problem is usually one of three things: targeting, the message, or how inquiries are answered.
Mistakes that raise the cost for nothing
- An ad that leads to a page with no WhatsApp button or clear number.
- Messages waiting hours before a reply.
- Changing the agency or strategy every month.
- Relying on one platform with no Google Maps presence.
The bottom line
Marketing cost isn’t a fixed number, but it can be calculated. Separate fees from ads, give the campaign 3 months, and measure the result in bookings. If you want us to calculate it for your clinic, message us on WhatsApp.
FAQ
Is the ad budget included in the package price?
No. It’s paid directly to the platform from your account, so you can see where every riyal goes.
Is there a long contract?
The minimum we recommend is 3 months, because the first month is for building and testing.
Can I start with one platform?
Yes, and that’s often the best way to start.